Adams Golf #ownthesecondshot

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I am please to offer the full 2014 Adams golf range from my North Berwick, East Lothian, Scotland custom fitting centre.  I have used Adams products over the last few seasons and have found them to consistently the easiest to use and best performing hybrid and fairway woods available.   This season they have added the new XTD Forged and XTD cross cavity irons to their lineup and Adams have really come up with two great sets of irons.  XTD forged suits the better player looking for that blade type look but with all the technology of cut through slot and floating face for increased ball speed.  Tungsten weights in the sole provide optimized GC location.

XTD_frgd-6

XTD Cross cavity irons.  An industry-first cross-cavity technology helps keep errant-struck shots on their proper path. Constructed for players of all skill levels, XTD irons boast a center of gravity (CG) moved off the face to generate gear effect similar to a hybrid. The result is corrective spin to straighten off-center hits. After contact, a face impact damper dramatically decreases vibration. Direct pressure on the back of the face produces the crisp sound of a forged iron, while some competitors use a simple badge. This also encourages players to drive through the shot.  I currently play these irons and have found them to launch high without ballooning and I have increased my carry distance by about 10 yards.

xtd cross cav

Over the coming weeks I will be adding reviews of the full Hybrid and Fairway wood line from adams so keep checking in.  Alternatively you can try them for yourself in my Custom Fitting Studio in North Berwick, East Lothian, Scotland.

 

What is the difference with custom built clubs?

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Well this is a question I often get.  I think some people think custom built means you get to choose colours of grips and the paint in the numbers on the clubs.  Those can all be true but custom fitted golf clubs are clubs that are custom fitted to your requirements.  When you are custom fitted I look at a number of parameters when you are hitting balls in my indoor studio and from the numbers the launch monitor data gives me I am able to filter out certain club heads and shaft combinations until we find the best performing club for you.  Once the best head and shaft is found the custom building begins.  I measure each demo club I use for length, weight, shaft frequency and loft and lie.  This ensures that the clubs you buy perform the same as the club you tested.

When I assemble the club I write a spec sheet.  This allows me to record all the data about the clubs I am building, it also is a record of what I have built in case of a lost club or for reference when looking for proven head and shaft combinations.  I build 1 club at a time starting with length of the shaft.  I dry assemble the club to check firstly shaft frequency.  Once that is correct, I then trim to length.  Then the club in trimmed to length I then check the swing weight of the club.  Only when I am happy with the data from the assembly stages is the club set to one side and the next club in the set is dry assembled.  There may also be a lie angle stage added into the dry assembly stage as lie angle can affect the swingweight of an iron.  When the full set is dry assembled special golf club assembly epoxy (not araldite) is mixed and the clubs glued together.

I am writing this post as most of the major OEM are offering custom fitting.  Yes they offer you a choice of heads and shafts and find the best loft and lie angle for you some even offer a selection of grips but it’s the assembly of the clubs where a club builder really come into their own.  I often see clubs that customers tell me they were custom fitted for nowhere near the specifications they ordered.  While the components ordered are correct the way the factory assembles your clubs and the way I do are often two very different procedures.

If you are struggling with equipment that you were custom fitted for but has been factory assembled bring it in for inspection, it doesn’t take long to check the specifications and establish what needs doing to get you playing better again.  Or if you would like to be custom fitted and have hand assembled clubs call in for a chat.

photo 1 photo 2 photo 3

What is the difference with custom built clubs?

Google+

Well this is a question I often get.  I think some people think custom built means you get to choose colours of grips and the paint in the numbers on the clubs.  Those can all be true but custom fitted golf clubs are clubs that are custom fitted to your requirements.  When you are custom fitted I look at a number of parameters when you are hitting balls in my indoor studio and from the numbers the launch monitor data gives me I am able to filter out certain club heads and shaft combinations until we find the best performing club for you.  Once the best head and shaft is found the custom building begins.  I measure each demo club I use for length, weight, shaft frequency and loft and lie.  This ensures that the clubs you buy perform the same as the club you tested.

When I assemble the club I write a spec sheet.  This allows me to record all the data about the clubs I am building, it also is a record of what I have built in case of a lost club or for reference when looking for proven head and shaft combinations.  I build 1 club at a time starting with length of the shaft.  I dry assemble the club to check firstly shaft frequency.  Once that is correct, I then trim to length.  Then the club in trimmed to length I then check the swing weight of the club.  Only when I am happy with the data from the assembly stages is the club set to one side and the next club in the set is dry assembled.  There may also be a lie angle stage added into the dry assembly stage as lie angle can affect the swingweight of an iron.  When the full set is dry assembled special golf club assembly epoxy (not araldite) is mixed and the clubs glued together.

I am writing this post as most of the major OEM are offering custom fitting.  Yes they offer you a choice of heads and shafts and find the best loft and lie angle for you some even offer a selection of grips but it’s the assembly of the clubs where a club builder really come into their own.  I often see clubs that customers tell me they were custom fitted for nowhere near the specifications they ordered.  While the components ordered are correct the way the factory assembles your clubs and the way I do are often two very different procedures.

If you are struggling with equipment that you were custom fitted for but has been factory assembled bring it in for inspection, it doesn’t take long to check the specifications and establish what needs doing to get you playing better again.  Or if you would like to be custom fitted and have hand assembled clubs call in for a chat.

photo 1 photo 2 photo 3